Karen R. Boustany

Meet a remarkable woman who embodies various roles and excels in each one with sheer determination and passion. From being a talented writer and TV host to a successful entrepreneur, philanthropist, and public figure, her accomplishments are truly awe-inspiring. Since the age of 7, she has been writing poems, and over the years, she has published two books and numerous cultural, social, and political articles. In 2005, she founded Eyestrategy Business Communication, a thriving company with offices in Lebanon and Dubai. In 2017, she expanded her reach by becoming the CEO of Luxury Network Lebanon. Additionally, she is a social activist who tirelessly works towards creating positive change in Lebanon at all levels. She even ran as a candidate in the Lebanese Parliamentary elections in May 2022. In this article, we will delve into her journey, the challenges she faced, and her unwavering strength and motivation.

For this multifaceted woman, aiming higher is a way of life. Her relentless passion and positive energy drive her to undertake new projects, both on the business front and in social and humanitarian spheres, locally and internationally. She firmly believes that she has a mission on this earth—to work harder and make the world a better place to live.

Challenges Faced Along the Way:

This exceptional woman embarked on her career at an early age, starting in the advertising field. She graduated from La Sorbonne University in Paris at the age of 19 and obtained a master’s degree in Communication Arts and Political Science from The Lebanese American University by the age of 23. As a self-made woman, she faced numerous challenges, particularly as a woman in the Arab world. She had to overcome societal barriers and assert her respect, success, values, and vision in Lebanon, as well as regionally and internationally. Despite these hurdles, she published several books, hosted international TV programs, and created one of the largest platforms for the Lebanese diaspora, which has become the most successful and significant diaspora network globally. She has participated in many international forums and received more than 10 prestigious awards. Furthermore, she has dedicated much of her time to co-founding and establishing NGOs, such as ALS Lebanon, the first Lebanese association for ALS patients in the Arab world, and the Lebanese International Network – Link NGO. Her philanthropic efforts have extended to providing employment opportunities for over 3000 young Lebanese in Lebanon and abroad and aiding more than 50 families affected by the Beirut port explosion in 2020. In the midst of the current catastrophic financial and economic situation in Lebanon, she is working with the Lebanese diaspora worldwide to ensure the sustainability of energy, education, and the medical field in the country.

The Art of Micromanagement as a Business Leader:

As a professional and perfectionist, she attributes her success to her meticulous attention to detail. Whether as the owner of her communication production company, CEO of The Luxury Network, TV host, writer, or social activist, she prioritizes her projects and dedicates time according to their importance. While she places great trust in her team, she personally checks every detail. Delegation plays a crucial role, and she assigns roles and missions to her team members. With a work ethic that encompasses 12-hour workdays, she believes that the key to accomplishing excellent work lies in providing quality time and maintaining organization.

Unique Services Offered to Customers:

Eyestrategy Business Company is a comprehensive communication company with offices in Beirut and Dubai. It offers a wide range of services, including TV, radio, and print advertising; below-the-line and point-of-sale design and production; corporate identity development and deployment; brand planning and advertising strategy; branding; media planning and booking; consumer research management; event management; integrated promotions; web design, management, and marketing; e-commerce; digital marketing through social media, apps, and YouTube channels; production; copywriting; press releases; public relations; meta-technology; and growth hacking. The company treats each client, regardless of their size, as a special client and tailors projects to their specific needs. Eyestrategy Business Company ensures success for both the client and themselves, as they closely follow up and propose updated solutions to meet the evolving demands of the market.

Future Plans and Vision:

With over 17 years of experience and a vast client base worldwide, Eyestrategy Business Company has set its sights on investing in the virtual world, leveraging new financial solutions such as Meta, growth hacking, and cryptocurrency payment facilities. The company is also poised to be part of the biggest entertainment projects in Saudi Arabia and Egypt. By continuing to grow and shine, the company aims to promote and elevate Lebanon’s positive image on a global scale. Undoubtedly, this woman’s unwavering passion and dedication to her beloved country will drive her future endeavors.

Striking a Balance as a Woman in Business:

Every woman, especially those who juggle the roles of motherhood and business, faces unique challenges. As a mother, this exceptional woman understands the overwhelming responsibilities of raising and educating children to become exceptional individuals. Simultaneously, as a businesswoman in a competitive world, she strives for success in all her endeavors. She firmly believes that balancing time between her family and work is achievable by prioritizing quality over quantity. Her drive, expertise, and dedication enable her to succeed in both roles.

The Impact of the Pandemic and Expectations for the Post-Pandemic Market:

The global pandemic has undoubtedly affected various aspects of life, including the medical, economic, social, and humanitarian spheres. Like many others, this visionary woman and her company faced significant challenges between March 2020 and June 2020 when her company had to close its doors temporarily and transition to remote work. All in-person meetings and events came to a halt. However, she embraced the situation and doubled her efforts in digital services, such as social media, websites, and online platforms. Adapting to the new demands of the market, her company expanded its work to the GCC and MENA markets. Looking ahead, she expects the post-pandemic market to present new opportunities for growth and innovation.